The Shark Tank: ABC’s reality show about a room full of high-powered executives listening to ideas from entrepreneurs in exchange for a percentage of the company. But what if instead, ABC offered some of its advertising inventory, maybe even a spot or two on The Shark Tank, in exchange for a piece of your company? What would that be worth? That’s the new business model emerging in Europe and Asia for media companies and entrepreneurs. The Economist calls it, “air for shares,” and it’s proving to be an intriguing new way to monetize advertising space for media syndicates and television network groups, as well as venture capital firms that aggregate media space across multiple platforms. Read More→
